Question: Identify a true statement about customer research. Multiple choice question. Customer research focuses on educating customers on what they should expect. A firm that does

Identify a true statement about customer research.
Multiple choice question.
Customer research focuses on educating customers on what they should expect.
A firm that does not conduct customer research can understand customer expectations through alternate ways.
A small service firm can conduct customer research even with limited resources.
Customer research is essential only in manufacturing firms.

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