Question: Identify a true statement about complaint solicitation. Multiple choice question. Customer complaints need not be stored in order to be used for research. It requires
Identify a true statement about complaint solicitation. Multiple choice question. Customer complaints need not be stored in order to be used for research. It requires rigorous recording of complaints through multiple channels. Customer complaints alone can serve as an adequate source of information for large companies. It is the most difficult type of research that can be conducted by a service firm
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