Question: Identify its primary target market. Explain your response. Specify three methods you will use to research customer needs and wants. Describe the marketing mix: a)

  1. Identify its primary target market. Explain your response.
  2. Specify three methods you will use to research customer needs and wants.
  3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.
  4. Create a one-year advertising budget and plan that incorporate the use of various advertising media and publicity.

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