Question: Looking at IKEA Identify its primary target market. Specify three methods that will need to use to research customer needs and wants. Describe the marketing

Looking at IKEA

  1. Identify its primary target market.
  2. Specify three methods that will need to use to research customer needs and wants.
  3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.
  4. Create a one-year advertising budget and plan that incorporate the use of various advertising media and publicity.

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