1. Discuss some of the challenges Pizza Hut might face in conducting marketing research in potential new international markets.
2. What types of research would you recommend the company use in choosing new countries for expansion?
3. Discuss some ethical issues that may arise and how you as a researcher would handle them.
4. How would you ensure that respondents privacy rights are not violated?

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Challenges in Conducting Marketing Research in Potential New International Markets for Pizza Hut Cultural Differences Pizza preferences dining habits and consumer behavior vary across cultures and reg... View the full answer