Identify potential target segments for the overall beer market and for Bud Light specifically. Then you will use that analysis to redefine Bud Light's brand positioning and value propositio

Instructions

Conduct secondary research on the beer market. Identify $2-3$ potential target segments based on factors like demographics, psychographics, geography, and behavior. Consider both the overall market and Bud Light.

Research Porter's Five Forces Model. Analyze the attractiveness of each proposed segment using Porter's Five Forces Model. Recommend the most attractive segments for the market overall and for Bud Light.

Research Bud Light's current brand positioning and competitors. Assess its current positioning using metrics like share of market, mind, and heart.

Redefine Bud Light's brand essence and value proposition to better connect with your recommended target segments. Outline $2-3$ points of parity$/$difference$.$