Question: Identify the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that led them to respond in

Identify the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that led them to respond in similar ways to a particular product offering and marketing program.

Group of answer choices

diversification

target marketing

market segmentation

product positioning

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

1) After the market segmentation process, the next step for the marketer is to begin to understand the process of thinking through how to blend the (4) P's into their marketing strategy. Your "to...

Matching is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular product...

_ is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular product offering and...

Question 1 5 pts is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular...

What is segmentation? Group of answer choices the process by which a market is divided into distinct subsets of customers with similar needs and characteristics diversity between and within groups...

Can you write a summary of this report? . Introduction The purpose of this chapter has been to outline the facets of the market segmentation process. We initially outlined the elements of the...

As marketers we have to look for homogeneous / distinct subsets of people with similar needs circumstances, and characteristics that will lead them to respond in a similar way to a particular product...

Coca - Cola has found success globally because it sells different drink products around the world. Its success is a result of its ability to clearly define different or distinct subsets of people...

Question: 1)Reflect back from everything you have learned from this notes and write a summary: 2)Decide what your 2 or 3 most-important "Lessons Learned" are: MRK108 Midterm Notes Chapter 1: Product...

Krystyn Harrison had helped more than 2,000 candidates prepare for interviews since founding Prosper. Now she found herself on the other side of the desk, preparing for what could be a defining...

The heat flow vector field for conducting objects is F = - kVT, where T(x,y,z) is the temperature in the object and k is a constant that depends on the material. Compute the outward flux of F across...

Kerusi Sdn Bhd manufactures 2 types of chairs: Type A (without arm-rest) or to process further into Type B (with arm-rest). You are furnished with the following information for the year 2022: ...

Athough Priya is majoring in environmental science, she's become curious about personal discovers that compound interest imolves the process of Select one: a enving your money. b . a loan...

The annual demand for an item is 1,700 units. The order cost is $7. Unit cost is $8 and the unit holding cost per year is 18% of the item's value. The order quantity is 125 units. What are the total...