Question: Question 1 5 pts is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead

Question

1

5

pts

is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular product offering and marketing program.

Marketing mix

Brand positioning

Market capitalization

Market segmentation

Question 1 5 pts is the process by which a market

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