Question: Matching is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond

Matching

is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular product offering and marketing program.

In business buyers are grouped by the characteristics of the individuals who influence the purchasing decision.

divides the market according to the characteristics of the buying organization using attributes such as age of firm, firm size, and industry affiliation.

Matching is the process by which a market is divided into

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