Identify the step in the innovation process at which the following actions are most likely to occur.

1)

Actions	Development	Application	Launch	Growth	Maturity	Decline
A clothing company ships new products to stores two weeks before the release date to ensure they are available to customers who have only seen them in ads.
Crystal compares several recent sneaker releases to choose the colorways for her companys next limited-edition shoe.
Based on previous experience with this author, an editor insists on reading each chapter of the writers new book as soon as it is written to make sure it aligns with the agreed upon outline for the book.
Within a few years of the introduction of touchscreen phones, other companies figured out how to add the technology to their phones, and the cost fell significantly.
Although most people thought neon Hammer pants would never come back in style, thousands of pairs sold after a popular singer wore a pair during a national television interview.
A manufacturer that makes compact disc (CD) players sold fewer CD players once people began buying music in digital formats.

2)A product like Netflix, which practically destroyed the video rental store model, represents_____ (incremental, radical) innovation, while Samsungs newest smartphone, an improvement over the previous one, is_______ (a radical, an incremental) innovation.

Consider the common impediments to innovation noted in the summary below.

The Innovators Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen (Harvard Business School Press 1997) explains the common organizational impediments to innovation. These include a lack of resources or failure to allocate resources strategically, inability to act quickly due to bureaucracy, risk aversion, and an inability to recognize opportunities to innovate. The failure to recognize opportunities could be caused by the organizations structure, culture, complacency, and confidence.

3)Eastman Kodak had been a great innovator in film photography and had grown to be one of the largest U.S. firms, but the company remained entrenched in film-related products in the 1990s despite the innovation of digital images. On the Fortune 500 list, it slid from No. 18 in 1990 to No. 124 in 2000. What were the likely reasons for its failure to innovate? Check all that apply.

Lack of expertise

Failure to recognize opportunity

Lack of financial resources

Complacency

4)Which of the following statements describes an organizations use of cultural symbols to promote innovation? Check all that apply.

Bronze statues of great athletes such as Michael Jordan adorn Nikes corporate headquarters.

A large art installation of push pins positioned prominently on a wall in Wieden & Kennedys headquarters spells out the agency mantra, Fail Harder.

The Martin Agency has no limit on the days of vacation employees can take.

Googles corporate campus features a giant slide and nap pods.