Question: Identify three current ad campaigns where you think the creator has attempted to use humor to boost the brand s likability factor, then consider these

Identify three current ad campaigns where you think the creator has attempted to use humor to boost the brands likability factor, then consider these questions:
1. Does the joke work? Why or why not?
2. Is the joke quickly and easily linked to the brands name or identity?
3. Could the same joke work over a long period of time? Why or why not?

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