Identify ways in which cultural differences between countries influence management.

Culture influences our actions and perceptions

as well as the actions and perceptions of others. Unfortunately, we often are unaware of how culture influences us, and this can cause problems.

Managers must be able to change their behavior to match the needs and customs of people they work with. Hofstedes classic research identified four dimensions of cultural differences; some say those differences are disappearing but this should not be assumed. It is important not to stereotype or over- generalize, but potential differences deserve atten- tion and mutual accommodation.

By recognizing cultural differences and discussing behavioral norms for dealing with them, people can find it easier to work together collaboratively and benefit from the exchange.

Legal and ethical issues create particularly important

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