If TRU wanted to help a client develop a long-term brand community for teens, the firm could:

a.observe teens as they shop in malls.

b.conduct a taste test for energy drinks.

c.create an online survey about teen texting patterns.

d.sponsor regular video game parties for teens

Word-of-mouth marketing is an especially effective way to reach teens owing to which of the following teen characteristics identified in the video segment?

a.Teens want to cooperate.

b.Teens like to be heard.

c.Teens want options.

d.Teens are constantly changing

Which of the following marketing strategies is TRU not likely to recommend to youth-oriented companies due to ethical concerns?

a.Viral marketing

b.Buzz marketing

c.Stealth marketing

d.Opinion leaders