If you target your customer based on 'usage' (that is, how much of the product they use, such as 'heavy users', 'medium users', or 'light users', which basis of segmentation are you using a Psychographic b Behavioural c Demographic d Geographic 2) If you target on the basis of 'motivations', such as 'wanting to belong' or 'wanting to look cool', this basis is called a Behavioural b Demographic c Psychographic d Geographic These questions are from Marketing Course, the option is not there to select Marketing as a subject so I selected Operations Management, please ignore the same Also this questions needs to be answered from the below youtube video https www youtube com watch v K400f3nvtrI t 7s MARKETING 101 Marketing Segmentation, Targeting, and Positioning

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Question: If you target your customer based on 'usage' (that is, how much of the product they use, such as 'heavy users', 'medium users', or 'light

If you target your customer based on 'usage' (that is, how much of the product they use, such as 'heavy users', 'medium users', or 'light users', which basis of segmentation are you using?

Psychographic

Behavioural

Demographic

Geographic

2) If you target on the basis of 'motivations', such as 'wanting to belong' or 'wanting to look cool', this basis is called":

Behavioural

Demographic

Psychographic

Geographic

These questions are from Marketing Course, the option is not there to select Marketing as a subject so I selected Operations Management, please ignore the same

Also this questions needs to be answered from the below youtube video:

https://www.youtube.com/watch?v=K400f3nvtrI&t=7s

MARKETING 101: Marketing Segmentation, Targeting, and Positioning

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