Imagine you are tasked with creating a marketing plan for a newly opened university or college to
Question:
Imagine you are tasked with creating a marketing plan for a newly opened university or college to attract more students and enhance their engagement. Attracting the best and most talented students should be your major goal. Answer the following questions (6 Marks each):
What strategies and tactics would you propose to make the institution more appealing to prospective students?
How would you ensure that the plan includes interactive and interesting elements to capture the attention of today's tech-savvy and socially active student population?
Please outline your approach and provide specific examples of marketing strategies and interactive initiatives you would implement.
Define your Marketing Budget.
Defines the Mission, Vision and Values of the institution keeping in mind the marketing objectives.
Use APA format for your submissions.
Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward