Imagine you work at an ad agency and your team is charged with coming up with...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Imagine you work at an ad agency and your team is charged with coming up with the name for BeautyBees's latest perfume. You have been with the company for 6 months. The branding team has been brainstorming for the last 2 hours, filling up pages and pages of the flipchart with innovative, imaginative names. Feeling daunted by how loudly, quickly, and assertively branding team members are shouting out suggestions, you decide to sit this one out, even though you have some ideas. You are uncomfortable shouting over everyone else and you reason that the group would discount your input anyway. Plus, everyone else is generating so many good names that the group is bound to succeed regardless of your input. What Do You Think? 1. Is your lack of participation ethical? Why or why not? 2. What are the implications of speaking up or not speaking up? 3. Would you change your answer if you'd been with the company for 10 years instead of 6 months? Imagine you work at an ad agency and your team is charged with coming up with the name for BeautyBees's latest perfume. You have been with the company for 6 months. The branding team has been brainstorming for the last 2 hours, filling up pages and pages of the flipchart with innovative, imaginative names. Feeling daunted by how loudly, quickly, and assertively branding team members are shouting out suggestions, you decide to sit this one out, even though you have some ideas. You are uncomfortable shouting over everyone else and you reason that the group would discount your input anyway. Plus, everyone else is generating so many good names that the group is bound to succeed regardless of your input. What Do You Think? 1. Is your lack of participation ethical? Why or why not? 2. What are the implications of speaking up or not speaking up? 3. Would you change your answer if you'd been with the company for 10 years instead of 6 months?
Expert Answer:
Answer rating: 100% (QA)
Ethical Considerations Your lack of participation in this situation can be viewed from different ethical perspectives On one hand it could be argued t... View the full answer
Related Book For
Business Communication Essentials a skill based approach
ISBN: 978-0132971324
6th edition
Authors: Courtland L. Bovee, John V. Thill
Posted Date:
Students also viewed these general management questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
The Crazy Eddie fraud may appear smaller and gentler than the massive billion-dollar frauds exposed in recent times, such as Bernie Madoffs Ponzi scheme, frauds in the subprime mortgage market, the...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
To load and register a JDBC driver, two popular methods can be used: either using the Class.forName() method or creating a new instance of the Driver class.(True/False)
-
Consider a circular furnace that is 0.3 m long and 0.3 m in diameter. The two ends have diffuse, gray surfaces that are maintained at 400 and 500 K with emissivities of 0.4 and 0.5, respectively. The...
-
What is the ratio between the sides in the Cauchy-Schwarz inequality?
-
The very long cylindrical solenoid of Figure P29.27 has a radius of \(0.50 \mathrm{~m}\) and 1000 windings per meter along its length. A circular conducting loop of radius \(1.0 \mathrm{~m}\)...
-
Place an X in the appropriate columns for each of thesituations. Cash Flows Classification Noncash Effect on Cash Operating Investing Financing Trans- Data Ativity Actvty Activity Increase Decrease...
-
1 Define Management? 2 Define Leadership? 234 4 Explain the Qualities of a successful leader? Define transformational leadership? 5 Explain about Decision making process? Explain the types of...
-
Zia Co. makes flowerpots from recycled plastic in two departments, Molding and Packaging. Zia uses the weighted average method, and units completed in the Molding department are transferred to the...
-
Please correct and fill in the appropriate answers. thankyou ombs Away Video Games Corporation has forecasted the following monthly sales: January $ 114,000 July $ 59,000 February 107,000 August...
-
To save the expense of having team trainers set up your training classes in our limited office space, we suggest offering a customized class for your employees right in your own building. Revise the...
-
What is the appropriate method of accounting for a foreign currency gain or loss related to a held-for-trading financial asset or liability?
-
The owner of New Century Interiors, Sue Ewerth, recently worked on the custom Chicago home of an NBA basketball player. He requested an oversized 12-foot mahogany entry door. Sue ordered by telephone...
-
Why should brands develop hygiene, hub, and hero content?
-
Which of the following is incorrect? a. The contract of murabaha requires that the markup (profit) must be recognised equally over the murabaha contract period. b. In murabaha financing, the selling...
-
American Desk Company makes desks and tables. There are 340 hours of labor available each week in the finishing room. Each table requires 2.5 hours in the finishing room, and each desk requires 5...
-
How does Kant answer Humes bundle theory of self? Do you think he is successful?
-
Read the following message and (a) Analyze the strengths and weaknesses of each sentence and (b) Revise the document so that it follows this chapter's guidelines. I am considered the country's...
-
Your boss wants to send a brief email message to welcome employees recently transferred to your department from your Hong Kong branch. They all speak English to some degree, but your boss asks you to...
-
If you were writing a recommendation report for an audience that doesn't know you, would you use the direct approach, focusing on the recommendation, or the indirect approach, focusing on logic? Why?
-
Discuss how a new brand manufacturer would go about defining their market segments and then begin to target them.
-
Go to www.kellogs.com, and examine the brands offered by Kelloggs. Using the BCG growth-share matrix, classify 10 brands as stars, question marks, cash cows, or dogs. Find at least one product you...
-
Diff Eyewear is a successful business built around a socially conscious mission. The company makes and sells stylish eyewear with comparable quality but a significantly lower price than luxury...
Study smarter with the SolutionInn App