Importance Message Involvement Dual Coding Repetition Mood Reinforcement

Match each of the options above to the items below.

Tristan is leaving for a study$-$abroad trip to Italy in one month. He was familiar with the Duolingo brand app that helps people learn a variety of languages, but decides to download and start using the app when he sees an ad for it on Instagram because his trip is getting closer and he wants to learn some Italian before he leaves.

No answer

Progressive Insurance, known for its spokesperson, Flo, has a new series of ads featuring Jon Hamm, an actor known for his role in the popular television series Mad Men. The series of ads shows Jon Hamm trying to win Flo$$s affection. Sofiya doesn$$t need car insurance right now, but she loves Jon Hamm and is eager to see what is going to happen in Flo and Jon Hamm$$s love story in the next ad from Progressive.

No answer

Ted Lasso is a feel$-$good comedy show on AppleTV$+$ that became a cultural phenomenon. The optimism and kindness portrayed by the characters in the series leave viewers feeling a sense of warmth not felt by many other television programs. Many advertisers want to associate their brand with the Ted Lasso program because of its feel$-$good content.

No answer

Pataday Daily Relief Eyedrops promise to help relieve users of dry or itchy eyes due to allergies. Katelyn is an allergy sufferer who uses these drops every day and swears by them. They are the only drops that help with her symptoms; therefore, they are the only ones she will buy.

No answer

When Old Navy introduced its new, inclusive line of plus$-$size clothing for women in its #BODEQUALITY campaign, the company used popular actor Aidy Bryant, known for her roles on Saturday Night Live and Shrill to advertise the line. However, customers were seeing this advertisement so often that Old Navy was inundated with complaints on social media such as its YouTube channel, asking Old Navy to remove the commercial.

No answer

T$-$Mobile, a mobile communications provider, utilizes television commercials to convey its key message that the company$$s service provides coverage everywhere, even in very remote places by showing maps of the U$.$S$.$ and where its coverage extends. T$-$Mobile is also a major radio advertiser. In addition to seeing a TV commercial, Corynn also hears a radio commercial on her drive to work from T$-$Mobile that features sounds of the woods and of streaming music on Spotify to emphasize that your service won$$t be disrupted due to being in a remote location.