In 1990 Apple was the most profitable personal computer company in the world. Apple's Macintosh computer had which of the following advantages compared to PCs (check any that apply)?

		Superior software and peripherals.
		Intense customer loyalty
		Low cost/low price
		Ease of use "plug and play.

In the 1990s, Apple's competitive position was weakened by all of the following except.

		Price competition
		After Microsoft introduced Windows Apple's graphical user interface didn't seem so different from PCs (the rest of the industry).
		Costs of processing power. Apple's PowerPC chips initially had a significant price/performance advantage over Intel microprocessors. Yet, within a year Macs cost about $1,000 more than comparable Intel-based machines.
		Apple could spend less than everyone else on R & D