In an era where social media platforms are saturated with user-generated content, how can marketers effectively harness

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In an era where social media platforms are saturated with user-generated content, how can marketers effectively harness user-generated content (UGC) to amplify their brand's reach and build authentic connections with their target audience?

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: May 18, 2023 07:35 AM

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In an era where social media platforms are saturated with user-generated content, how can marketers effectively harness

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Principles of Marketing

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