Question: In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. What section of

In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. What section of the marketing plan is the goals and objectives section tied most closely to?
situation analysis
evaluation and control
SWOT analysis
marketing implementation
8
4 points
All of the following are industries that thrived during the Covid pandemic except for:
Pharmaceutical
E-commerce
Housing
Streaming services
Technology
In developing a marketing plan, the section on goals and objectives

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