1. In Investing resources to develop a clear, consistent, and cohesive brand identity is a critical part of brand strategy. Kapferer's Brand Identity Prism model works as a mechanism for brand managers to gauge the identity of brands they own.

a)Please Pick a brand and assess the way it has developed its brand identity using theSIXfacets of the brand identity prism.

b) Discuss and critique the level of clarity, consistency, and cohesiveness in relation to how the brand identity is being communicated and expressed across the brand's different touch-points