In January 2019. CCI introduced a customer reward program called RentF'oints. For every $20 that customers spend with (SCI. they get one RentPoint added to their CCI account. The point-of-sale system in CCFs stores automatically tracks the points each time a customer rents or purchases a costume. Customers can then redeem RentPoints for selected rewards. For example, 100 F-tentPoints can be redeemed for a tree costume rental worth $50, or 25,000 RentPoints can be redeemed for a trip for two to Hollywood. Although Victor believes the program has been very popular, only 92,000 RentPoints have been redeemed to date. Victor ha: faith that people will eventually redeem their points since the points do not expire