In marketing, how do we define marketing information system $($MIS$)?$

Marketing research to gather preliminary information that will help define problems and suggest

hypotheses.

The gathering of primary data by selecting matched groups of subjects, giving them different

treatments, controlling related factors, and checking for differences in group responses.

People, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed,

timely, and accurate information to marketing decision makers.

Everyday information about developments in the marketing environment that helps managers

prepare and adjust marketing plans.