In recent years, plant-based food companies have emerged developing various product offerings - from milks to mock
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In recent years, plant-based food companies have emerged developing various product offerings - from milks to mock meats - to fulfill customer needs. Identify the general marketing strategy (target market and value proposition) and marketing tactics that brands in this category are deploying to make the marketing its strategy come alive. Your assessment of the latter should focus on brand, price, incentives, communication and distribution
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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