In the $1980$ s$,$ a lapse in production quality and an increase in Japanese imports drove the Harley$-$Davidson motorcycle company to the brink of bankruptcy: The company's super$-$heavyweight market share had shrunk from over $40$ percent in the mid$-1970$s to $23$ percent in $1983.$ But by $1989,$ Harley$-$Davidson controlled some $65$ percent of this market segment. From a marketing perspective, what was the most likely first step in HarleyDavidson's resurgence?