In the $1980$s$,$ a lapse in production quality and an increase in Japanese imports drove the Harley$-$Davidson motorcycle company to the brink of

bankruptcy. The company's super$-$heavyweight market share had shrunk from over $40$ percent in the mid$-1970$s to $23$ percent in $1983.$ But by $1989,$

farley$-$Davidson controlled some $65$ percent of this market segment. From a marketing perspective, what was the most likely first step in Harley$-$

Davidson's resurgence?

Multiple Choice

selling new models of super heavyweight motorcycles in both the United States $($current$)$ and foreign $($new$)$ markets

repositioning its products in the minds of super heavyweight motorcycle buyers

performing a SWOT analysis to assess the firm's internal and external environments

developing a new mission statement

improving the quality of its products and communicating this to motorcycle buyers