In the chart provided indicated two contrasting retailers. Provide first examples of basic expectations you would expect this retailer to provide, items that meet the consumers expectations. In the second column indicate different things that would potentially exceed the expectation of the target consumer, finally provide examples of what might be lower than expectations. Be sure to consider elements that are part of pretransaction/transaction/post transaction. In the chart provided indicated two contrasting retailers. Provide first examples of basic expectations you would expect this retailer to provide, items that meet the consumers expectations. In the second column indicate different things that would potentially exceed the expectation of the target consumer, finally provide examples of what might be lower than expectations. Be sure to consider elements that are part of pretransaction/transaction/post transaction