Question: In the new product development (NPD) stage-gate process, NPD teams make critical decisions at the end of a given stage (i.e., a gate). The people
In the new product development (NPD) stage-gate process, NPD teams make critical decisions at the end of a given stage (i.e., a gate). The people that make stage-gate "go" or "no-go" decisions for a project typically involve:
individual contributing employees
senior managers
line level managers
recent graduates with a master's in marketing
Step by Step Solution
There are 3 Steps involved in it
In the stagegate process of new product development NPD the decisionmaking for go or nogo at each stage gate typically involves a variety of individua... View full answer
Get step-by-step solutions from verified subject matter experts
