In this activity, you will become the marketer. You will be presented with a business scenario and then asked to make a series of decisions based on the information presented in the scenario and the information you've learned in the course. As you work through the activity, you'll see how your decisions impact your role as the marketer and the overall business. This activity is designed to build your critical thinking and problem$-$solving skills while also providing the opportunity to apply the concepts you've learned.

Play the video to start the activity. While watching the video, you'll be prompted to answer questions that are tied to the scenario and the concepts you'velearned. After you've answered each question, you'll find out the impact that your decision had on your role as the marketer and on the business.