Question: In this project, each team will complete a marketing plan for a product in a company of your choice. You are required to select a

In this project, each team will complete a marketing plan for a product in a company of your choice. You are required to select a product concept, an organization that is associated with your product concept, and the target market of your product concept. Chinese market or your domestic market could be considered in this project.

MARKETING PLAN

* Executive summary

* Company background

* Marketing objective(s)

* Situation analysis/ swot analysis

* Key strategies: Target Market Strategy Marketing Mix (product, distribution, promotion, price)How to positioning your product?Recommended actions for each P

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