Question: Incorporating what we have discussed on external forces, explain the role of social media as an external force influencing consumer behavior. This may include explaining

Incorporating what we have discussed on external forces, explain the role of social media as an external force influencing consumer behavior. This may include explaining how social media has changed consumer behavior and/or what we know about consumer behavior. Consider the following topics as well as any other concepts or topics we discussed: reference group, opinion leaders and/or influencers, brand communities, culture, and subculture, race/ethnicity, age cohorts, and innovation diffusion.

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