Indirect channels reduce market coverage.

Select one:

True

False

Studies show that first-time visitors to a website spend as little as 10 seconds there before deciding whether or not to stay.

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True

False

What are the three main factors in building a channel of distribution?

a. coverage, costs, partners

b. coverage, costs, control

c. control, partners, time

d. coverage, costs, time

Breaking bulk is a process that reduces the number of intermediaries.

Select one:

True

False

Advertising is the personal presentation of a business idea through mass media.

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True

False

Web advertising allows advertisers to reach large numbers of global buyers in a timely manner, at less expense, and with more impact than many alternative forms of advertising.

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True

False

The distinguishing characteristic of specialties is their temporary nature and intangible value.

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True

False