Individual Assignment #1 - Country Research Report - Research, Analysis and Conclusion - Due in Dropbox with Turnitin 10% of Final Mark

Requirements: Country Research and Analysis credible sources Product Launch Yes or NO 1200 to 1400 words 12point font, 1.5 spacing excluding Cover page and bibliography

Task: You have been hired by an International Consumer Packaged Goods company to research what they believe to be an attractive market in your home country for the launch of a new personal skin care product for women. The product's general formulation contains moisturizing, and SPF properties, it could also be adapted to contain skin lightening or darkening properties.

Specifically, their prospective target is your home state - Thimphu, Bhutan.

Your objective is to research the market, develop an analysis and prepare a written report on the following parameters: Attractiveness of the market including an overview and discussion of the best segments/targets, related literacy and education levels, media sources and general economic conditions.

However, your focus should be on culture including, relevant insights into history, geography and climate and specifically you should examine:

1. Material Culture - Technology the techniques and know-how of producing material goods; Economics the employment of capabilities and the results.
2. Social Institutions - Social organizations family life, status, age. Education literacy and intelligence and how informed the public is. Political structures control over business.
3. Man and the Universe - Belief systems what are they and how do they affect product and promotional acceptance?
4. Aesthetics - Graphic and plastic arts degree of modernization. Folklore superstition, tradition, etc. Music, drama, and the dance promotional possibilities.

The report must have a supported conclusion to enter the market or not including, a description of the target market and any product adaptations that the company would have to make.