Industry analysis is a tool thatfacilitates a company's understanding of its position relative toother companies that produce
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Industry analysis is a tool thatfacilitates a company's understanding of its position relative toother companies that produce similar products or services.Understanding the forces at work in theoverall industry is an importantcomponent of effective strategic planning.
Conduct an industry analysis of any industry ofyour choice. Analyze to understand the competitive forces thatinfluence the intensity of rivalry within an industry.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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