Instructions

Reply to the topic below.

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Discussion Topic

What are some of the benefits of relationship$-$based selling for both the seller and the customer? Think of a time when you've benefitted from this type of relationship, either as a customer or as a salesperson. Describe it explain the outcome.

How can relationship$-$based selling be used to drive long$-$term business growth and success? What are some examples of companies or industries that have successfully implemented this approach? What are some of you favorite companies that utlilize this approach?

This topical discussion is worth $30$ points. To achieve the highest possible points, your initial posting must include appropriate topical research and citations in APA format, and be completed by You are also required to post : substantive response to two $(2)$ other students. A "substantive" response is one that adds significantly to the discussion by: $1)$ building on others' comments, $2)$ suggesting alternative solutions, $3)$ pointing out problems or $4$ constructively disagreeing. The depth of your responses to the discussion topics will help determine your grade. For example, a statement such as "I agree with you." will get you a $"0"$ for a response to another student.

Initial posts should be written in paragraph form, without restating the questions. All sources should be cited in APA, with proper in$-$text citations.

To view the rubric for this discussion, click the three$-$dot icon in the upper right corner and click "show rubric."