Question: Instructions: The form versus function debate applies to many areas, including marketing. Some marketers believe that product performance is the absolute beginning and the end.

Instructions: The "form versus function" debate applies to many areas, including marketing. Some marketers believe that product performance is the absolute beginning and the end. Others maintain that its appearance, the feel it causes, and other elements of its design are the elements that really make a difference (Kotler, 2016).

- Write about: What is more important in a product, its form, or its function?

- Take a posture: Product functionality is the key to brand success versus Product design is the key to brand success.

- How would you adapt a product for an international market?

- What would you consider in naming a new product?

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