Instructions: Your assignment is to create a perceptual map using all restaurant chains contained in the data. It's up to YOU to choose which two attributes to include in your analysis and to justify why you chose those two. Hint: this decision can be guided by the drivers analysis, but don't assume that the 2 that rise to the top are necessarily the best for you to use. The heat map that you see in the spreadsheet indicates correlations with each of the attributes and likelihood to dine at the restaurants. The higher the correlation, the higher the "derived" importance. % E F D Convenience of locations Speed/ease of ordering Aesthetics of restaurant Variety of menu items Customer service Uniqueness of the restaurant Quality of food Overall value 0.2 0.27 0.34 0.35 0.44 0.48 0.51 0.6 Paste H17 fx B 1 09 - Please rate Chipotle in the section below. 2 Question 6-Excellent 38% 3 1 Quality of food 35% 4 2 Overall value 5 3 Aesthetics of restaurant 14% 6 4 Customer service 22% 7 5 Speed/ease of ordering 40% 8 6 Convenience of locations 55% 9 7 Variety of menu items 19% 10 8 Uniqueness of the restaurant 22% 11 12 Q58 - Please rate Panera in the section below. 13 Question 6-Excellent 14 1 Quality of food 51% 15 2 Overall value 16% 16 3 Aesthetics of restaurant 23% 17 4 Customer service 18 35% 5 Speed/ease of ordering 19 6 Convenience of locations 33% 20 7 Variety of menu items 30% 21 B Uniqueness of the restaurant 34% 22 23 059 - Please rate Shake Shack in the section below. 24 Question 6-Excellent 25 1 Quality of food 28% 26 2 Overall value 46% 27 3 Aesthetics of restaurant 8% 28 4 Customer service 9% 29 S Speed/ease of ordering MOX 30 6 Cowenience of locations 24% 7 Variety of menu items 22% 32 8 Uniqueness of the restaurant 29% A Q59 - Please rate Shake Shack in the section below. # Question 6-Excellent 28% 1 Quality of food 46% 5 2 Overall value 8% 7 3 Aesthetics of restaurant 9% B 4 Customer service 40% 9 5 Speed/ease of ordering 24% 0 6 Convenience of locations 31 7 Variety of menu items 22% 32 8 Uniqueness of the restaurant 29% 33 34 Q60 - Please rate Smashburger in the section below. 35 # Question 6-Excellent 36 1 Quality of food 40% 37 2 Overall value 27% 38 3 Aesthetics of restaurant 22% 39 4 Customer service 24% 40 5 Speed/ease of ordering 32% 41 6 Convenience of locations 28% 42 7 Variety of menu items 15% 43 8 Uniqueness of the restaurant 19% 44 45 061 - Please rate QDOBA in the section below. 46 # Question 6-Excellent 1 Quality of food 40% 48 2 Overall value 47% 49 3 Aesthetics of restaurant 31% 50 4 Customer service 35% 51 5 Speed/ease of ordering 27% 52 6 Convenience of locations 15% 53 7 Variety of menu items 28% 54 8 Uniqueness of the restaurant 44% 55 Sheet1 Sheet2 Sheet3 + Normal View Ready 47 36