Question: Integrated Marketing Communications ( Chapter 1 7 ) 1 ) See the below example of integrated marketing communications below. Which one of the goals from

Integrated Marketing Communications (Chapter 17)
1) See the below example of integrated marketing communications below. Which one of the goals from the AIDA model does this communication best accomplish? (Highlight one answer)
a. Awareness
b. Interest
c. Desire
d. Action
Explain your answer using course concepts:

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