Question: Interaction points that are between a company and its customers, without the involvement of third parties such as channel intermediaries The high touch aspect of

Interaction points that are between a company and its customers, without the involvement of third parties such as channel intermediaries
The "high touch" aspect of personal services, including personal selling
Direct interaction with tangible products; does not apply to intangible services
Any real or virtual point where customers directly or ndirectly interact with the company
Any stage of the marketing process where it's up to he customer to choose whether to

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