Internal Analysis for Delta Airlines

A. Strategy statement: Based on company documents, develop a concise strategy statement for your firm. Include the firm's objective (be specific), scope and advantage in this account.

B. Corporate Level

1. Define the firm's business portfolio

2. Given the firm's business portfolio, define the firm's corporate level strategy using Rumelt's classification.

3. What are the firm's core competencies that are present across its various businesses?

4. Identify any recent acquisitions, mergers or divestments and apply course frameworks to analyze the effectiveness of these moves.

5. Identify any recent alliances, partnerships, joint ventures, etc. and analyze them using concepts/frameworks discussed in the course

Note: Use various tools discussed in class / in other courses to support your analysis.

C. Business Level

1. Define the generic business level strategy for each business that the firm is operating in. Include market scope and how the firm serves the market. Also include a short historical analysis on how the firm got to its current business level strategy.

2. Define how the business level strategy fits with or supports the corporate level strategy.