INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Your Company $78.50 6,000 No 5.9 400 15,000 180 87 684 684 12.7% Industry Average $76.28 6,225 None 6.3 300 14,350 111 76 538 538 10.0% Your Company vs. Ind. Avg. +2.9% -3.6% Same -6.3% +33.3% +4.5% +62.2% +14.5% +27.1% +27.1% +27.0% Based on the above data for your company, which of the following statements is false? Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 12.7 % market share. Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation. Your company's two biggest competitive advantages in the Internet Segment related to celebrity appeal and model availability. Your company had a small competitive disadvantage in search engine advertising. Your company had a price-based competitive advantage of 2.9%