INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000) Market Share (%) Your Company $83.50 6,250 No 8.6 499 16,500 140 87 709 709 13.2% Industry Average $76.28 6,225 None 6.3 300 14,350 111 Your Company vs. Ind. Avg. +9.5% +0.4% Same +36.5% +66.5% +15.0% +26.1% +14.5% +31.8% +31.8% 13.2% 76 538 538 10.0% Based on the above data for your company, which of the following statements is false? Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share. Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability. Your company's branded sales volume and market share in the Internet segment was positively impacted by your company's brand reputation. Your company had a tiny competitive advantage in search engine advertising. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market