Given the following data from a recent Comparative Competitive Efforts page in the CIR: INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Your Company $78.50 6,000 No 5.9 400 15,000 180 87 684 684 12.7% Industry Average $76.28 6,225 None 6.3 300 14,350 111 76 538 538 10.0% Your Company vs. Ind. Avg. +2.9% -3.6% Same -6.3% +33.3% +4.5% +62.2% +14.5% +27.1% +27.1% +27.0% Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall 180 87 Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) 684 684 12.7% 111 76 538 538 10.0% +62.2% +14.5% +27.1% +27.1% +27.0% Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 12.7 % market share. Your company had a price-based competitive advantage of 2.9%. Your company had a small competitive disadvantage in search engine advertising. Your company's two biggest competitive advantages in the Internet Segment related to celebrity appeal and model availability