Question: Interviewers ask respondents ( consumers ) what brands they know in a given product category, and record which ones are spontaneously mentioned. This measure of

Interviewers ask respondents (consumers) what brands they know in a given product category, and record which ones are spontaneously mentioned. This measure of brand awareness is termed _________________________.
A.
unaided recall
B.
aided recall
C.
partial recall
D.
total recall
E.
top-of-mind

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