Question: Make sure answer it correct please Interviewers ask respondents (consumers) what brands they know in a given product category, and record which ones are spontaneously

Make sure answer it correct please

Make sure answer it correct please Interviewers ask respondents (consumers) what brands

Interviewers ask respondents (consumers) what brands they know in a given product category, and record which ones are spontaneously mentioned. This measure of brand awareness is termed O A. total brand recall O B. unaided recall, or recognition O C. aided recall, or recall O D. top-of-mind recall O E. brand recall

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