Question: Make sure answer it correct please Interviewers ask respondents (consumers) what brands they know in a given product category, and record which ones are spontaneously
Make sure answer it correct please

Interviewers ask respondents (consumers) what brands they know in a given product category, and record which ones are spontaneously mentioned. This measure of brand awareness is termed O A. total brand recall O B. unaided recall, or recognition O C. aided recall, or recall O D. top-of-mind recall O E. brand recall
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
