introduction to public relations/advertising research class:

question:

Consider that you are the communications director for a university and you have been asked to investigate new communication strategies to attract students to your institution. Which two attitudes held by high school students would you seek to study in an attempt to see how those attitudes might influence their choice of which college to attend? Explain why you believe the two attitudes you chose would be the most important in seeking to understand the behavior of high school students when it comes to college selection.