is dividing a market into distinet groups that $(1)$ have common needs, and $(2)$ will respond similarly to a marketing action.

A$)$ Market segmentation

B$)$ Competitor indexing

C$)$ Mass customization

D$)$ Cross merchandising

E$)$ Cross$-$branding

Which variable would be part of geographic segmentation?

A$)$ income

B$)$ neighborhood

C$)$ sex

D$)$ education

E$)$ involvement

A company that divides its target markets based on their perceived level of loyalty is using

A$)$ benefit segmentation.

B$)$ geographic segmentation.

C$)$ socioeconomic segmentation.

D$)$ behavioristic segmentation.

E$)$ outlet segmentation.

The $80-20$ rule states that

A$)$ around $80$ percent of a company's sales comes from $20$ percent of the customers.

B$)$ only $80$ percent of a market can be segmented.

C$)$ market segmentation works well only $80$ percent of the time, unlike market assimilation which works $20$ percent of the time.

D$)$ only about $80$ percent of the people remember the company's positioning of a product

E$)$ about $80$ percent of corporations do not understand the actual meaning of the term

Some brands use celebrities who relate to their consumer group in ads to represent the brand.

A$)$ attractor.

B$)$ entity.

C$)$ brand.

D$)$ founder.

E$)$ source.