$\_\_\_\_\_\_\_\_$ is the process whereby marketers understand an unmet customer$$ need, figure out what is missing in the$$ market, and step$$ "outside the$$ box" to displace$$ well$-$established offeringslong dashoften to the point of turning existing marketing rules upside down.

Question content area bottom

Part $1$

A$.$

Marketing planning

B$.$

Market segmentation

C$.$

Crowdsourcing

D$.$

Disruptive marketing

E$.$

$$Consumer$-$generated value