Question: ________ is the process whereby marketers understand an unmet customer need, figure out what is missing in the market, and step outside the box to

________ is the process whereby marketers understand an unmet customer need, figure out what is missing in the market, and step "outside the box" to displace well-established offerings-often to the point of turning existing marketing rules upside down.

A. Disruptive marketing B. Market segmentation C. Marketing planning D. Crowdsourcing E. Consumer-generated value

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