Question: q , is the process whereby marketers understand an unmet customer need, figure out what is missing in the market, and step outside the box

q, is the process whereby marketers understand an unmet customer need, figure out what is missing in the market, and step "outside the box" to displace well-established offerings-often to the point of turning existing marketing rules upside down.
A. Market segmentation
B. Marketing planning
C. Disruptive marketing
D. Consumer-generated value
E. Crowdsourcing
q, is the process whereby marketers understand an unmet customer need,

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